Any website, whether it is your businesses webpage or not, should understand the color scheme they are giving off. Each color represent a different emotion in the consumer. This is a good way to define your company from all the others. You website should obtain its own unique aesthetic designs that represent your business, or your personal webpage.
Color Affects Emotions
Color can vary depending on geographical locations. Some colors are perceived differently in the United States than they are in other countries. This is important to keep in mind if you, or your business, plans on going global. Certain color schemes bring out specific emotions in individuals making it so important to incorporate colors that bring out emotions you are aiming for.
First, you should consider the difference in primary colors versus secondary colors. Primary colors like red, yellow, and blue are going to give off different emotions than secondary colors (orange, green, purple).
Consider your Audience
When deciding on the proper colors to represent your website you need to consider your audience. Are they mainly a younger crowd? How old are your followers? What gender is mainly visiting your webpage? Once you figure out this information you can use it to your benefit. For example, women are going to attract more to purples and pinks while men are going to turn to blues or greens. These color schemes will make your audience feel valued. This allows them to come back for more because they like what they are seeing!
How Many Colors to Use
When adding color to your website you need to stick to the 60-30-10 rule! This rule is great to understand because individuals get overwhelmed if they are exposed to too many colors at once. Here is a simple breakdown of what this rule means:
- 60% of a dominant color
- 30% of a secondary color
- 10% of an accent color
Your website should maintain one primary color that is shown throughout every web page. This gives consistency to your viewers. A secondary color should be represented less than your dominant color, while still being there. Lastly, an accent color is always good to incorporate to grab your viewers attention, while not being too overbearing!