On a very basic level, your domain name is your Internet’s address name. It is very important to create a unique, yet effective domain name for your website because this is the main name your viewers will know your website by. A short, memorable name for your website can make the difference between creating a successful web presence and getting lost in the shuffle.
A domain name adds credibility to your brand. Having your own personal name will make your company look more professional than others. Make sure that this name does not end in anything other than .com or else the majority of people will not take your company seriously.
If your business creates its own personalized name, you’re part of the digital community. It implies that you are up-to-date with emerging technologies. You want to make sure that you own your domain name. This is so if you ever change servers, you can keep your same web address.
Builds Brand Recognition
Your website address increases awareness for your brand. If your company name and your domain name are the same, it reinforces your brand to your customers. This enables your viewers to create a strong connection between your brand and your website, as well as be more familiar with it.
Your domain name is a huge part of your SEO (search engine optimization). If you are able to make your web address simple, and a couple words, you will have better SEO than your competitors. You want to create a name that your customers are going to search when they think of your company. Allowing short, easy phrases be your domain name will open up many doors for your business.