Why your Website Needs A/B Testing

As a business owner, you want to make sure that your website is error free and user friendly. It is smart to ask your web developer to do an A/B test for your webpage. Businesses that succeed will continuously test for small changes on their website. Often you will see slight movement up or down, but your site will receive a stronger overall reach if changes cause even a small increase!

How Does it Work?

A/B testing, often referred to as split marketing, is the comparison to 2 versions of a webpage to see which one performs better. Every business wants visitors converting from just visitors to active, and purchasing consumers. The rate at which a website it able to do this is its conversion rate. Basically, when we measure the rate of variations between A and B, we are measuring the rate of visitors your website is obtaining.

Benefits of A/B Testing

The benefits that come with A/B testing allow you to make more out of your existing web traffic. The cost of paid advertising can get expensive, while the cost of increasing your conversions is much less. A web developer would provide you with the incites to what exactly affects visitor behavior. The return on investment of A/B testing can be massive for your business. Even small changes can land you on landing pages of top search engines like Google.

Good for SEO Purposes

When your website is consistently being monitored and updated through the use of A/B testing, it has a stronger web presence. This instantly increases your website’s chances on landing on top search engines. Web developers will help you in this process, as it is our specialty.